Amazing Ambassador - January 2026
We are excited to recognize Heather Patton as our January 2026 Amazing Ambassador! Heather is a Senior Lead Agent for Direct Auto Insurance, and a life-long resident of Crawford County. Heather loves being involved in her community and building relationships. She is excited about the future of the River Valley. Thank you, Heather, for being an Amazing Ambassador – we appreciate your passion and dedication in the Chamber and for our community.
Lights, Camera, Traction: A Modern Playbook for Small Business Video Marketing
The average consumer scrolls faster than ever, barely flinching before passing over posts, images, and even text-heavy ads. In that restless digital current, video stands still—commanding attention, telling stories, and moving people to act. For small business owners navigating the noisy world of modern marketing, video isn’t just a tool—it’s a necessity that bridges the gap between visibility and engagement. When done right, it doesn’t just showcase a product; it builds trust, cultivates loyalty, and
Stretching Every Dollar: Smart Moves for High-Impact, Low-Cost Marketing
Building a strong marketing plan doesn't have to mean bleeding your budget dry. In fact, some of the sharpest strategies out there come from businesses that had to get scrappy from the start. When money’s tight, creativity becomes the best currency, and every campaign decision starts carrying more weight. The goal isn’t to cut corners—it’s to work smarter with what’s already within reach, and sometimes that means embracing the constraints. Lean Into What’s Already Working Before diving into anything
Transform Your Marketing Game: The Essential AI Tools You Need
In today’s fast-paced digital landscape, staying ahead in marketing requires more than creativity and hard work; it demands intelligence—artificial intelligence, to be precise. Utilizing AI for marketing promises not just enhanced efficiency but also unprecedented levels of personalization and effectiveness, setting you leaps and bounds ahead of your competition. From predictive analytics and customer segmentation to real-time trend analysis and content optimization, AI has become the cornerstone of
