We are honored to recognize Jessica Day as our September 2025 Amazing Ambassador! Jessica has been with Firstar Bank for 12 years and currently serves as their AVP/Senior HR Generalist. As a Chamber Ambassador Jessica says “It is an honor representing Firstar Bank and Van Buren as an ambassador. Not only has it grown my network, but I really enjoy getting to attend ribbon cuttings and assisting with chamber events. Having this opportunity through a community focused employer has been amazing!” In her
The average consumer scrolls faster than ever, barely flinching before passing over posts, images, and even text-heavy ads. In that restless digital current, video stands still—commanding attention, telling stories, and moving people to act. For small business owners navigating the noisy world of modern marketing, video isn’t just a tool—it’s a necessity that bridges the gap between visibility and engagement. When done right, it doesn’t just showcase a product; it builds trust, cultivates loyalty, and
Building a strong marketing plan doesn't have to mean bleeding your budget dry. In fact, some of the sharpest strategies out there come from businesses that had to get scrappy from the start. When money’s tight, creativity becomes the best currency, and every campaign decision starts carrying more weight. The goal isn’t to cut corners—it’s to work smarter with what’s already within reach, and sometimes that means embracing the constraints. Lean Into What’s Already Working Before diving into anything
In today’s fast-paced digital landscape, staying ahead in marketing requires more than creativity and hard work; it demands intelligence—artificial intelligence, to be precise. Utilizing AI for marketing promises not just enhanced efficiency but also unprecedented levels of personalization and effectiveness, setting you leaps and bounds ahead of your competition. From predictive analytics and customer segmentation to real-time trend analysis and content optimization, AI has become the cornerstone of